How to maintain a posting schedule on Instagram, is perhaps one of the most difficult things that I have to do. And truth be told, sometimes I fall off the horse and go without posting for a week or two. However, now that I have most of my ducks in a row, I will be staying on top of that. Not only will I be posting on a daily or bi-daily basis, I will also show you how you can do the same without having to worry about running out of creative juice with these easy five steps!

Girl looking towards the horizon at Mt. Bonnell
Image of a girl looking towards the horizon on top of Mt. Bonnell in Austin, Texas.
Photo credit: Eddie Rod

1- Plan a photo-day

For the longest time, I used to go out and look for the perfect photo to post that day. For example, if I was scrolling through Instagram and I saw a photo that I liked, I would look at the hashtags and location of the images to find the place, and the photos that other people took in order to get ideas of what I would do. The only issue with that strategy is that I was limiting myself to just one photo per day. I would spend all of my resources and time on just one location and photo, which meant that the following day I would have to start the whole process all over. Now, I spent one day of the week to scout locations. At least five locations. Then, on my photo-day, I visit those locations and end up with at least 5 to 10 photos. Enough to give me material until my next planning day.

2- Spray and Pray

One of the benefits of today’s digital cameras is the ability to be able to take plenty of photos without having to worry too much about running out of memory or film (if you remember those days…). With that being said, you should be taking advantage of that. Take more photos. If you think it’s interesting, even the slightest bit, then go ahead and take that photo! Take as many photos in one day as you can, even if you only end up using one or two out of the 100 you took. It’s easy to miss a great photo simply because you’re not paying attention to all of the details, only to realize that you actually captured a money shot after you reviewed them. It’s easier to delete the extra photos than having to go back to re-take them.

Photo by Eddie Rod

3- Re-use

Now, this tip is only gonna come in handy if you use Instagram for business purposes and you need to always push content in order to keep up with the SEOs and algorithms. The thing is that you can get away with posting the same photo without people noticing if you space them at least 10 posts apart, and edit it so slightly. For example, by doing a vertical or horizontal flip on an image, it will automatically make the photo seem completely different than the original. I have done this several times and no one has actually noticed. And while this tip isn’t gonna help you in a creative way, it will help you keep up with your schedule and with Instagram’s new awful algorithms.

4- Push Through

On my previous article, I talked about how to stay on top of things and remain motivated. More than often, you will stop posting on your feed and break your schedule because you didn’t take any photos, even though you know where and when to go to that one place where you will get the money shot. Lack of motivation is the biggest killer of success for all creators. We all have great ideas, but some of us lack the discipline to go out and take that shot. Click here to read my previous post and learn how to get out of that rut. You’ll see how to maintain a posting schedule on Instagram that can actually be easy, and have the content you want to post.

You could be spending a weekend here if you stopped spending money on expensive plane tickets.

5- Snowball effect vs avalanche

Do you know what the difference between a gigantic snowball and an avalanche? The snowball started small and slowly became an unstoppable ball of mass, while the avalanche started with a lot of mass and chaos that lead to disaster shortly after. The same can be said about how you approach your goal of how to maintain a posting schedule on Instagram. Most people will fail to maintain a schedule because they try to take on a project that is too big for them to handle. In order to succeed, you ’re gonna have to set realistic goals and expectations. If you start posting two or three photos per day, you will quickly burn yourself out. Especially if you have never attempted that before. Start with an easy task. Post once every other day. All while you continue to build a library of images. Use that library to determine whether or not you’re gonna be able to handle posting once a day, or twice daily, and so on until you’re ready to post once every other hour! Don’t be an avalanche. Take your time and grow bigger snowballs.

Overall, the process isn’t complicated. Though it will take some determination and self-discipline. The thing about success is that it will more than likely not happen overnight. It is unlikely that you’re going to post one very big article or photo that will make famous overnight. However, you will be able to post plenty of very small articles or photos that will, with time, add up to a lot of success. Just don’t let the ball stop rolling.


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